The brand then furthered its reputation by building casinos across the country. His son, Jack, later became president of the Horseshoe and developed the property into the preeminent spot for gamblers, partly by founding the World Series of Poker in 1970. The Horseshoe brand is no stranger to Nevada.īenny Binion, the famed Texas gambling magnate and horse trader, opened the original Horseshoe Club in downtown Las Vegas in 1951. “People will want to be the first to come to Las Vegas.” “It’s coming back home, but also experiencing (Horseshoe Las Vegas) for the first time,” Gregorec said. Jason Gregorec, senior vice president and general manager of Horseshoe Las Vegas, said the property’s transformation was partly about connecting existing Horseshoe customers to the reimagined Las Vegas spot. The Strip hotel-casino will be Caesars’ 10th Horseshoe-branded property, following the company’s grand opening of the Lake Charles, Louisiana, location on Monday. will officially rebrand Bally’s Las Vegas into the Horseshoe Las Vegas on Thursday, after first announcing plans for the name change in January. Baskow/Las Vegas Review-Journal) Horseshoe is trying its luck in Las Vegas - decades after the brand left downtown Las Vegas.Ĭaesars Entertainment Inc. Visitors walk about the the Grand Bazaar Shops outside Horseshoe Las Vegas (formerly Bally's), with the rebrand set to officially launch this week on Thursday, Dec.

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